q7LaFBxnm (Gast)
| | This is a very powerful copcent to grasp if your goal is to delight the customer. So much of today's Agile methods (Scrum, XP, Kanban, etc.) are focused on efficient, incremental delivery of technology in the hopes of meeting the customer's needs. Another roadblock is the culture that is terrified to kill (or drastically refactor) the sacred cows that have made the company successful. Apple was stuck in this vortex in the 1990s and almost expired. With nothing left to lose, Jobs took the company in the direction that customers were craving: attractive and easy to operate mp3 players and smartphones.Why has this simple strategy been so difficult for Microsoft and others to adopt? Is it because they are terrified of offending their sacred cows? I hope if doesn't take a cardiac event to give them the courage to place a higher premium on their customers than their precious technologies. |
